
Technology


How Strategic Marketing Can Propel Technology Companies to Success
This blog post explores the intricacies of buying journeys for technology companies and delve into how strategic marketing can make a positive impact.

Kathy Hannan
2 min read


Marketing Success: Empowering Tech Start-Ups
A new technology start-up aimed to operate in a lean environment, making outsourcing a sensible choice for them. This boutique technology consulting firm approached us with a compelling dilemma. They weren't seeking a full-time marketing person but needed essential foundational pieces to establish their brand identity and effectively reach their target audience. Understanding the Challenge Our client, a budding technology consulting firm, lacked a comprehensive marketing stra

Kathy Hannan
2 min read


Managing the ASC 606 Revenue Recognition Standard in ERP Systems
ASC 606 isn’t a switch—it’s ERP design. This guide turns the 5‑step model into contracts, performance obligations, SSP allocation, events, and schedules you can audit. See how to handle variable consideration, acceptance, and contract changes, then build disclosures that tie to the GL. Includes high‑level pointers for D365, NetSuite, Infor, Epicor, Acumatica, and IFS, plus a checklist to test edge cases before go‑live.
John Hannan
4 min read








