All Posts
Why You Should Craft Relevant Messages for Longer Buying Journeys
In today's hyper-competitive business landscape, staying ahead requires innovative approaches to customer acquisition and retention. Account-based strategies have gained popularity for their ability to foster deeper, more meaningful relationships with key accounts. However, the key to success lies not just in targeting the right accounts but also in delivering relevant messages throughout their longer buying journey. This is where account planning comes into play, helping bus
Kathy Hannan
2 min read
Does Your Marketing Message Stand Out from your Competition?
In today's fast-paced business world, standing out from the crowd is more crucial than ever. With countless businesses vying for attention, it's easy for your message to get lost in the noise. Is Your Message Truly Differentiated? Ask yourself: does your marketing message truly set you apart from the competition? Many businesses fall into the trap of using generic, buzzword-laden slogans that fail to capture what makes them unique. Take a moment to analyze your message. If it
Kathy Hannan
2 min read
The Human Side Of ERP Implementations: Strategies For Effective Change Management
As the common saying goes, 'change is the only constant thing in life.' The key to a project's success when deploying a new Enterprise...
John Hannan
4 min read
Unleashing the Power of Data: ERP's Role in Business Intelligence for Life Sciences
In the complex and quickly changing world of life sciences, data is a significant component, a vital piece in the scheme of things as far as Life Sciences are concerned. Evidently, the industry advances as a result of the boost it provides for research, development, and innovation. The key to advancement is the ability to efficiently harness, analyze, and derive useful insights from huge volumes of data. Now, this is where ERP comes in. The Importance of ERP to Life Science
John Hannan
4 min read
How Strategic Marketing Can Propel Technology Companies to Success
This blog post explores the intricacies of buying journeys for technology companies and delve into how strategic marketing can make a positive impact.
Kathy Hannan
2 min read
Using ERP to Improve Customer Relationships and Boost Productivity
Building strong customer relationships is the key to long-term success and sustainable growth in today's brutally competitive business world. However, to do so effectively, two powerful tools—Enterprise Resource Planning (ERP) programs and Customer Relationship Management (CRM) programs—must be used. The Essence of CRM in Customer Relationships Customer Relationship Management (CRM) is a technology-enabled strategy approach that centers on establishing and maintaining relat
Kathy Hannan
4 min read
How Marketing Influences Prospects in the Digital Age
In the fast-paced digital world we live in, first impressions are more critical than ever, especially when it comes to businesses and their potential customers. In the realm of marketing, the first phase of a buyer's journey often involves extensive research, where prospects delve into various products, services, and companies before making a decision. In a longer buying cycle, this research phase can stretch over months, during which businesses might not even be aware of the
Kathy Hannan
3 min read
ERP Customization vs. Configuration: Finding the Balance for Your Solution
Finding the ideal balance between customization and configuration in the ever-changing world of enterprise software is comparable to...
John Hannan
4 min read
How Marketing Can Help Pave the Way to Success When Navigating Longer Sales Cycles
In the ever-evolving world of business, one thing remains constant—the importance of a well-structured sales process. However, for many business owners dealing with longer sales cycles, this process can be particularly challenging. Buyers often embark on a complex journey before making a purchase decision, and marketing plays a pivotal role in guiding them along this path. In this blog, we'll explore how marketing can become your ally in the pre-sales phase and set the stage
Kathy Hannan
3 min read
Enhancing Manufacturing Efficiency with ERP Solutions
Achieving efficiency is essential in the fast-paced manufacturing environment of today. Businesses are turning to Enterprise Resource...
John Hannan
3 min read
Beyond the Basics: Mastering Strategic Marketing for Sustained Business Growth
Marketing extends far beyond eye-catching ads and extravagant events that demand substantial budgets. While these elements hold significance, they represent only a fraction of the multifaceted nature of marketing. For businesses with extended sales timelines, delving into the strategic side of marketing isn't just advantageous—it's vital for enduring growth and sustained success. Essential Components of Strategic Marketing: Comprehensive Market Research: In-depth market resea
Kathy Hannan
2 min read
Embrace Value Proposition and Go Beyond Price Wars
In today's fast-paced business landscape, many companies find themselves locked in a never-ending battle: the race to the bottom in terms of pricing. While offering competitive prices is essential, businesses can achieve far greater outcomes by shifting their focus from price to value. Embracing a value-driven market positioning can not only set you apart from the competition but also pave the way for sustainable growth and profitability. Here's how. Understand the Difference
Kathy Hannan
3 min read